There's a different kind of racial segregation these days, not the unspeakable separate but (un)equal of 40 years ago, nor the deliberate ghetto-ization of urban areas. We talking about the non-menacing but still unsettling segregation of demographics.
The extreme of this is obviously liquor and cigarette advertising in underclass and predominantly African-American neighborhoods. But even in daily marketing lingo for such middle-class products as, say, AOL.
I'm not pointing a righteous finger, but seeing this banner ad at
AdAge.com incurred comic strip-like exclamation marks to appear above my head:
Look, this kind of thinking is fairly standard in marketing research. Nothing controversial here. But it's certainly comical and existentialist to an extreme. Here is where I note two amusing elements to the copy:
1. The division of the main phrase into two sentences -- "African-Americans live." Right. "Here." Righ---what? Where? AdAge? AOL?
2. "Let us connect you to their lives" would cause dirty, dead Camus to shit his britches.
So we have learned that not only do African-Americans exist (much like you and me, only darker!!) but also that no matter our color we're all just zip codes.